Remove Customer Loyalty Remove Development Remove Influence Remove Survey
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Engagement and Motivating Employees

CoachStation

Developing the skills to engage team members is important. They then speculate unemployment will rise to 4% by 2024 in the wake of the economic slowdown influenced by rate hikes. As a leader you are obligated to develop your skills to influence and support each and every team member. Maybe, no more so than right now.

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5 Reasons For Regular Customer Service Performance Reviews

Tanveer Naseer

For instance, RightNow found that 73 percent of consumers say friendly customer service staff can help them to “fall in love” with a brand. Customer service influences your reputation Another reason why it is important to review your customer service is because it has a huge bearing on your reputation.

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Easy Ways to Encourage Customer Retention

Strategy Driven

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

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Finding the Balance Between Coaching and Managing

Harvard Business Review

What’s more, employee surveys we’ve conducted over the past decade show that subordinates want coaching. Rather than use their conversations as an opportunity to exert a strong influence, make recommendations, and provide unambiguous direction, they take a step back, and try to draw out the views of their talented, experienced staff.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. Recognizing the growing consumer interest in sustainable products and looking to solve consumer challenges such as high energy costs, CPG companies have developed new products to gain access to this market.

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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10
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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand.

Brand 50