Customer Loyalty Industry Influence Leadership 
N2Growth Blog
DECEMBER 8, 2023
Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.
Skip Prichard
JUNE 26, 2019
Over the last decade, I have studied organizations of all sizes in all industries to understand and boil down the mindset, patterns, and processes that lead to remarkable performance. In other cases, a company might build an in-demand product or service but struggle to execute to customer expectations. Leadership Tip: Be vulnerable.
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Strategy Driven
APRIL 1, 2013
Are you using industry buzzwords that could create misunderstanding? All of them are based around the 75-year-old business book classic, How To Win Friends and Influence People. Are you asking for confirmation that what you’re saying is completely understandable? Can anyone/everyone define exactly what you mean to say?
Strategy Driven
NOVEMBER 12, 2012
How to Win Friends and Influence People by Dale Carnegie. Jarvis compares what Google would do to diverse industries such as hotels, restaurants, schools, and the media. Written just two years later, this book is an unknown gem. It’s hard to find and a little pricey, but look for it on abebooks.com, bookfinder.com, or ebay.
Strategy Driven
NOVEMBER 8, 2010
Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.
Harvard Business Review
JANUARY 19, 2011
Three key aspects of Ford's sustainability strategy strike me as critical, and show the company's real leadership: It's based on hard science. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I The company is not missing the electric wave.
Eric Jacobson
AUGUST 8, 2018
Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand.
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