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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Additionally, perusing information from established platforms specializing in the franchise sector can offer rich insights into a franchise opportunity and what it takes to succeed. Training and Support Systems Training and support from the franchisor can dramatically influence the success trajectory of a franchise operation.

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Is Your Message Relevant?

N2Growth Blog

Great leaders understand the power, influence, and leverage created by relevant messaging. Great (relevant) messages usually contain one or more of the following aspects: they are timely, informative, actionable, revealing, ground-breaking, inspirational, challenging, empathetic, truthful, cautionary, or even rebuking.

Audience 290
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Understanding Customers Is Everyone's Job

Harvard Business Review

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g.,

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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50
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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10
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The Comprehensive Business Case for Sustainability

Harvard Business Review

This can disrupt a firm’s ability to operate on schedule and budget. Of the respondents, 72% said that climate change presents risks that could significantly impact their operations, revenue, or expenditures. ” Improving risk management.

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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

Facebook has similarly leveraged the News Feed for general purpose voter information tools on Election Day in the United States. Many of the companies inserting politics into their user experience operate popular social platforms themselves. We’re being introduced to a new lever of corporate influence on democracy.