Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

Strategy Driven

AUGUST 4, 2021

Any business looking to increase sales must prioritize delivering an exceptional customer experience. Your strategy should revolve around nurturing customer relationships. That said, you have to come up with innovative ways to boost your customer service. Use social media to build brand awareness.

CRM 70

CRM Call Center Price Incentives 70

N2Growth Blog

JANUARY 3, 2011

If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager. That is the question that many a business is forced to ask at some point during their life cycle. The fact is that business is not a static endeavor. I Think Not.

Restructuring 287

Restructuring Blog CEO Brand 287

N2Growth Blog

NOVEMBER 15, 2010

Fear based motivations don’t instill loyalty, create trust, build morale, inspire creativity, attract talent, or drive innovation. when things get tough, or other opportunities present themselves, your employees will cut-and-run at the first option that comes their way because you have failed to earn their loyalty.

Loyalty 390

Loyalty Blog Leadership Brand 390

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?”

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

APRIL 22, 2013

Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. MAJOR FAUX PAS: Your links better work – especially if they’re to your website, your blog, or other social media like LinkedIn. New followers per day – 30-50. Here are 3.5 Have an objective and a strategy.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Harvard Business Review

AUGUST 4, 2017

Whirlpool differentiates its brands — including WP, Maytag , and KitchenAid — by conveying each unique brand voice across a mix of landing sites, social media, and YouTube channels. If brands don’t create a social media presence themselves, customers will create one for them. Add value to the consumer.

Retail 8

Retail Brand Apparel Discount 8