Development Fast Follower Management Marketing 
Harvard Business Review
MARCH 12, 2012
I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. After all, the World Bank estimates that the number of middle class consumers in emerging markets will jump from 420 million today to more than 1.2
Harvard Business Review
APRIL 3, 2017
The CEO of a large Australian company called me to relay a particular strategy development problem his firm was facing, and ask for my advice. And Capabilities and Management Systems act as a reality check on the Where to Play and How to Win choice. But being huge and important didn’t make that choice inherently meritorious.
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Harvard Business Review
APRIL 18, 2012
This was just one round in a developing fight over the rules and norms that govern the international political economy. Writing in 1979, Roger Hansen (in Beyond the North-South Stalemate ) succinctly characterized the choices faced by developed and developing countries in the face of these demands.
Harvard Business Review
JULY 27, 2015
The stakes are high in the mobile wallet market, projected to be over $140 billion by 2019. But Samsung’s new mobile wallet strategy may be a sign that they are finally becoming a true leader and shedding their image as a fast follower. When we consider how large the physical store market is ( $3 trillion in the U.S.
Harvard Business Review
DECEMBER 6, 2018
They are planning to be “fast followers” — a strategy that has worked with most information technologies. It’s true that some technologies need further development, but some (like traditional machine learning) are quite mature and have been available in some form for decades. System Development Time.
Leading Blog
MARCH 18, 2011
Technology enables velocity—the speed of getting products to market, the speed of delivery, the speed of analytics, and the list goes on. The thing you want to be these days is a “fast follower.” Instead, you want to quickly follow the first movers who are trying to capitalize on a blossoming trend.
Harvard Business Review
MARCH 15, 2016
The idea is to fast-forward a project, so you can see what the end result might look like and how the market will react. It’s also a popular construct in agile project management. The leadership at Slack used the process to decide between two fundamentally different marketing approaches.
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