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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.

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Artificial Persuasion: The Invisible Brand

Leading Blog

Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising. A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”.

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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. Mars, who died in 1934.

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

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Non-Cash Motivators for a Successful Workplace

HR Digest

Emily Forrester: Workiva’s values-based culture is really what drives our success as an award-winning place to work. A key part of being successful in the technology field is how well you can innovate. The HR Digest: Workiva was recognized as one of the “Bes t Workplaces in Technology 2022”.

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How to Rebrand Yourself as Creative When You’re Not Perceived That Way

Harvard Business Review

Innovators such as Elon Musk and Jony Ive have become household names. ” Think about developing a concerted strategy to rebrand using the elements below. ” Note that in order to feel open and confident enough to innovate, you have to ensure you aren’t dwelling too much on past failures or setbacks.

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Leadership Lessons from the Navy

Skip Prichard

Leadership is about showing common courtesies, caring and encouraging the growth and development of those whom you lead. We were all in Newport, Rhode Island, to attend the Navy’s prestigious leadership development course known as Command Leadership School. Leadership is about showing patience, kindness, mercy, caring, and, yes, love.