Remove Development Remove Information Management Remove Innovation Remove Marketing
article thumbnail

Performance Measurement

Strategy Driven

While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures.

ROIC 62
article thumbnail

How P&G and American Express Are Approaching AI

Harvard Business Review

And they have well-honed approaches for developing the requisite new skills in employees. Ash Gupta is President of Global Credit Risk and Information Management at American Express, and Guy Peri is Chief Data Officer and Vice President of Information Technology at P&G.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Team Doesn’t Need a Data Scientist for Simple Analytics

Harvard Business Review

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images.

Team 8
article thumbnail

What Google Glass Reveals About Privacy Fears

Harvard Business Review

Marketing professionals have learned the hard way that no matter what they do or do not plan to do with consumer information, privacy matters. In part, that''s because marketing has always been something of a black art. One way or the other, marketing executives should keep a close eye on how the Google Glass story plays out.

Morale 8
article thumbnail

Where are you on the management scale of newbie to expert hacker?

Ask Atma

Fundamentals of being a manager : They ask “what needs to be done?”. They develop action plans. If the company management feels it is operating below this standard most of these practices can be self taught by studying them on the internet or visiting a bookstore. Informed Management [Experienced User or Management 2.0].

article thumbnail

Navigating the Dozens of Different Strategy Options

Harvard Business Review

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one.

article thumbnail

Avoiding the Schizophrenic IT Organization

Harvard Business Review

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. Today''s CIO Needs to Be the Chief Innovation Officer. IT management Information & technology'