Leading Blog

DECEMBER 12, 2022

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. . Marketing: How much to spend on marketing. False Starts.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Lead Change Blog

NOVEMBER 22, 2017

In 2007, the company had a market cap of USD303 billion and manufactured four in ten of every mobile phone purchased. However, within five years the company lost 90% of its market share to Apple after the launch of the iPhone. A great example is the Finnish communications giant Nokia. How wrong they were. Slow Down To Speed Up.

Mass Marketing 258

Mass Marketing Information Marketing Team 258

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Producers frequently operate in markets that require them to rethink the fundamentals of product or business design in order to deliver at scale. Leadership Partnership. Management'

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

APRIL 25, 2011

This post is part of a three-week series exploring the re-invention of the social infrastructure of cities, published in partnership with the Advanced Leadership Initiative at Harvard University. Large corporations know more about opportunities in Chinese markets than they do about opportunities in US cities. They're not mean-spirited.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

DECEMBER 17, 2012

Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. They are not "lead users" — users who today want new solutions to leading-edge needs that will disrupt firms serving the middle of the market tomorrow.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You begin to sell your luxury products in mass-market retail stores to boost sales. —

Discount 105

Discount Price Mass Marketing Reputation 105