Harvard Business Review

APRIL 25, 2011

This post is part of a three-week series exploring the re-invention of the social infrastructure of cities, published in partnership with the Advanced Leadership Initiative at Harvard University. Large corporations know more about opportunities in Chinese markets than they do about opportunities in US cities.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

NOVEMBER 17, 2015

With a strong, competent, and independent chair able to step in and assume responsibility (and possibly act as interim CEO), a company in a crisis that destroys its leadership is better placed to navigate the storm. Hayward’s leadership had contributed to BP underplaying safety its U.S. Take the case of BP.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

DECEMBER 17, 2012

Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. They are not "lead users" — users who today want new solutions to leading-edge needs that will disrupt firms serving the middle of the market tomorrow. This is a pattern for Apple.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Frank Sonnenberg Online

DECEMBER 1, 2020

You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You begin to sell your luxury products in mass-market retail stores to boost sales. — You hope salespeople don’t make discounting a habit. Sell value, not price.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

JULY 22, 2015

Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience. (Think of it this way: Cash, which can be spent in whichever way you choose, is highly fungible; people, whose specialized skills limit your options for deploying them, are less fungible.)

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. So how can the $300 House be marketed effectively? Triple the U.S. population by three. How do we do that? And so it grows.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15

Harvard Business Review

JUNE 15, 2017

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. But since the most senior leadership teams are male-dominated, a lot of what happens in companies ends up reflecting that, including how they look and sound. He’d thought it was nice!

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. Two percent of Google employees are black.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

In the CEO Afterlife

FEBRUARY 13, 2017

Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. In the meantime, perennial innovators the likes of Apple, FedEx and Amazon extended their leadership over old-guard competitors. Innovation and entrepreneurship made a comeback, albeit in measured bites.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

Harvard Business Review

FEBRUARY 7, 2018

Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” General Mills actually grew from #2 to #1 in market share the last few years. Being number one in a declining market isn’t a great place to be. steven moore for hbr.

Strategy 12

Strategy Mass Marketing Business Model Brand 12

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8