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How Demand Forecasting Can Boost Business Efficiency

Strategy Driven

Macro Demand Forecasting: The “big picture” demand forecasting technique that looks ahead at broader market conditions to help plan a business’s overarching strategies. Beyond that, there are two broad categories of methods that each type of forecasting can employ. Diversify forecasting methods.

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Approximately Correct Is Better than Precisely Incorrect

Harvard Business Review

A Harvard Business School marketing professor named John Deighton once came up with a vivid analogy to illustrate this and show why a business should sub-segment its customer base. What they should be doing is disaggregating the drivers of these results, and focusing instead on who, or what, comprises those averages.

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The Fight Over Tesla Shows How Little Value Dealerships Add

Harvard Business Review

Let’s look at whether these functions are needed in the car market: Search and discovery: In the same way eBay helps turn one person’s junk into another person’s collectible or AirBnb makes your empty guest room a hotel room, intermediaries can help buyers find sellers. But the car market is no longer like this.

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A Brief History of Blockchain

Harvard Business Review

The market cap of bitcoin now hovers between $10–$20 billion dollars, and is used by millions of people for payments, including a large and growing remittances market. The ethereum smart contract platform now has a market cap of around a billion dollars , with hundreds of projects headed toward the market.

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From Zipcar to the Sharing Economy

Harvard Business Review

They enable the disaggregation of physical assets in space and in time, creating digital platforms that make these disaggregated components — a few days in an apartment, an hour using a Roomba, a seat in your drive from Berlin to Hamburg — amenable to pricing, matching, and exchange.

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue.

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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. They see it as the purview of two functions: marketing and service. Social can be and is more than marketing or communications-related work. But they shouldn't be.