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Lipitor and iPhone 4s: Setting the Stage for Industry Disruption

Harvard Business Review

In both instances, the life-cycle management innovation involves using disintermediation to change how the customer interacts with the product. Broad expansion of such disintermediation in the pharmaceutical business could, of course, encounter numerous hurdles. And both teach lessons that apply across many industries.

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Morning Advantage: The Revolution Will Be Organized

Harvard Business Review

From Occupy to Syria to Egypt, media attention and even, in Egypt's case, regime change, has not resulted in activists' desired goals. What Happened to Disintermediation? But does that mean that a charismatic leader — a Mahatma Gandhi or a Martin Luther King, Jr. — is what such movements require? INSEAD Blog).

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Innovating the Toyota, and YouTube, Way

Harvard Business Review

Obviously, innovation investments shouldn't make it easier for suppliers to compete with or disintermediate their customers. The goal is creating healthier and more vibrant innovation eco-systems — ones where suppliers feel clients are genuinely interested in making them better and stronger.

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business Review

Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command.

Travel 9
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I Wasn’t Hiding From You, Boss. I Was Just Being Productive.

Harvard Business Review

Sure, it may seem as though they''re close to achieving their goal. military – the disintermediating power of the internet has finally reached into the halls of power. But then there''s the small issue of trying to vaccinate children in the region where Afghanistan meets Pakistan, an area that’s tightly controlled by the Taliban.

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Making Sense of Owned Media

Harvard Business Review

While the strategies are different, the goal is the same — to generate awareness and engagement. But the future of engagement is about regaining control over your data, disintermediating the current channel owners, and creating ongoing relationships with customers beyond individual transactions.

Media 8
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When AI Becomes the New Face of Your Brand

Harvard Business Review

Executives should also be wary of how AI increases the dangers of brand disintermediation. The goal is for the system to be able to talk people through a problem or difficult situation using the appropriate amount of empathy, compassion, and maybe even humor. The Curious Incident of Brand Disintermediation.

Brand 10