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Leadership and Competition

N2Growth Blog

I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market. Existing clients or end-users that could either become competition or strengthen your competitors if they have a change in loyalty.

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business Review

How companies are using artificial intelligence in their business operations. Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command. Use loyalty programs as leverage. Insight Center. Adopting AI.

Travel 9
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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Noting more. Nothing less. And that has not changed since agencies were first invented. So, now what? Most marketing is still driven by quarterly planning or seasonal initiatives (aka marketers know best).

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The Solution to the Skills Gap Could Already Be Inside Your Company

Harvard Business Review

AT&T’s approach not only gives its people an opportunity that engenders loyalty, it also ensures the integrity and continuity of the institutional knowledge and informal networks that make companies run. Developing Tomorrow’s Leaders. Sponsored by Korn Ferry. How talent management is changing.

Skills 8
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Blockchain Will Transform Customer Loyalty Programs

Harvard Business Review

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 12