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Are We Experiencing A Technology Tsunami?

Rich Gee Group

Engineering, design, materials, and service just got better. What’s the impact on organizations like Symantec (virus), Gartner/Forrester (advisory), HP (printing), and Microsoft (operating systems)? Nowadays, it’s rare to have to fix your car (maintenance excluded – I have Hondas/Acuras). Is it getting cheaper?

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How to Keep Your Team Agile and Aligned Under Pressure

Strategy Driven

You can see this play out in your daily operations and ultimately in the P&L. By deriving the intersection of three key questions: what are we wildly passionate about, what can we do better than anyone else, and what drives our economic engine, you set a direction for people that is easy to align with. efficiency).

Agility 62
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Integrated Marketing and Social Networks

Coaching Tip

We think every industry is going to be rebuilt around social engagement," Chief Operating Officer Sheryl Sandberg said. For businesses, integrated marketing campaigns across paid search, search engine optimization (SEO), and email improves brand recall and purchase intent. Seth Godin: Poke the Box. To read more: [link].

Marketing 102
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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8
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Focus on Your Customer's Customer

Harvard Business Review

That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. After defining the passenger services strategy, Engine and ANA designed a set of service offerings that supported the three airport behavioral roles.

B2B 15
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How to Think Differently About a Flexible Workforce - SPONSOR CONTENT FROM CATALANT

Harvard Business Review

companies can’t fill their open positions, according to a McKinsey Global Institute study that found that analytical, engineering, and management roles are the hardest to fill. Adaptable Processes Identify and modify key business processes, policies, and procedures to align with the new ways of operating.

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Engaging Employees in Health Care Data Security

Harvard Business Review

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. What tone will work with the staff?