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Create Shared Value with a Trampoline Approach

Harvard Business Review

An approach that turns societal challenges into new markets. Creating shared value , a paradigm for how companies engage with society pioneered by Michael Porter and FSG, captures this trampoline mentality very well. If you're a healthcare technology provider like GE, you're worried about the healthcare sector at home and abroad.

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Google Glass Failed Because It Just Wasn’t Cool

Harvard Business Review

As Apple, Warby Parker, Net a Porter, and Shinola all know: Cool is perhaps the crucial factor in the success of new products. Which makes it hard for an engineering behemoth like Google to master. Which makes it hard for an engineering behemoth like Google to master. Cool cannot be engineered. Cool is not an equation.

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The Best Digital Strategists Don’t Think in Terms of Either/Or

Harvard Business Review

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. Sephora has become a leader in the cosmetics market by transcending this tradeoff, finding ways to achieve transactions and relationships.

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The Ideas that Shaped Management in 2013

Harvard Business Review

Meanwhile, Michael Porter explains exactly how health care needs disrupting, professors from INSEAD and MIT debate the merits of the MOOCs that might upend higher education, and our own Sarah Green tells publishers to quit whining about disruption and start enjoying the innovation that goes along with it. How Netflix Reinvented HR.

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Social Progress = Economic Success: Social Innovation at Work

Harvard Business Review

This cover story, by Michael Porter, suggests that companies and government need to get outside an outdated approach to value creation. Today, Porter says, companies must reconnect company success with social progress, not as philanthropy, but as a way to achieve economic success. trillion by 2020.

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Can the U.S. Become a Base for Serving the Global Economy?

Harvard Business Review

businesses appear to be the result of both labor-saving technological changes and the outsourcing of parts of production to independent contractors in low-cost foreign locations. These concerns can be heard in many places: the sobering survey by Michael Porter and Jan Rivkin in HBR's special March issue on U.S. million workers, at U.S.

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How Marketers Can Connect Profit and Purpose

Harvard Business Review

Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer made the bold statement that shared value — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” Andy Roberts/Getty Images.