The Horizons Tracker

MAY 15, 2022

Research from the University of Texas Health Science Center at Houston suggests that online focus groups are an effective way to gather data on even the hardest to reach constituents. ” Representative sample. . ” Representative sample. The results disabuse these concerns, however.

Focus Group 125

Focus Group Participative Transportation Sample 125

The Horizons Tracker

FEBRUARY 16, 2023

Denied care The researchers conducted focus groups with a representative sample of physicians. The groups revealed that there was a clear bias towards people with disabilities, with a significant number of physicians saying that they had made a strategic choice to deny people with disabilities access to care.

Sample 131

Sample Focus Group Education Quality 131

Mills Scofield

DECEMBER 5, 2014

In the case of the former, they typically would want to know why and how could they innovate their current product to regain their position as number one. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well. Fast forward to today.

Stage-Gate 128

Stage-Gate Productivity Products Innovation 128

Harvard Business Review

OCTOBER 26, 2012

can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use. It is a simple way to visualize opportunities for innovation. Circumstance. Constraints. Compensating behaviors.

Sample 13

Sample Innovation Software Airlines 13

Harvard Business Review

APRIL 25, 2012

So many factors — not the least of which include testing a larger, more diverse sample of people — contribute to the accuracy of any study. The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. Of course not.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

JULY 21, 2011

For instance, in our recent Babson Executive Education sample of 445 companies, more than three-quarters (77%) admit that breaking convention is not their strong suit. However, managers and focus groups liked a separate scented additive compound that came out of this research stream. Most aren't that good.

Supply Chain 13

Supply Chain Sample Hedge Engineering 13

Harvard Business Review

AUGUST 17, 2016

Although insights from social listening can and should drive corporate strategy and innovation, these are more likely trapped inside the marketing and service departments that “own” them. Consider the tenet of “adequate sample sizes” and its antithesis online.

Media 8

Media Sample Brand Marketing 8