Strategy Driven

AUGUST 22, 2023

Secondly, understanding the problems faced by the customers and solving those problems through your product or service will create brand loyalty. However, it is noteworthy that the customers might not always know or explain in focus-group interviews or surveys what they need.

Entrepreneur 116

Entrepreneur Storytelling Leadership Long-term 116

LDRLB

APRIL 13, 2020

We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it market share of products? Is it a plurality—just the largest market share? We know that everything works better in a purpose-driven organization. That’s all we are working for?

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

LDRLB

APRIL 13, 2020

We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it market share of products? Is it a plurality—just the largest market share? We know that everything works better in a purpose-driven organization. That’s all we are working for?

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

OCTOBER 10, 2011

A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. And these companies build closed-loop learning into their daily operations so that they're constantly improving. These efforts earn these companies deep, long-lasting customer loyalty.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8