CEO Blog

MARCH 22, 2012

Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. We like consistency and good brands (like many franchises) deliver that comfort. New technology - speech jamming. I love Branding.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

N2Growth Blog

JUNE 11, 2010

The best way is to start off on the right foot by not tainting your brand or reputation. Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. It will either serve you well, or be your undoing.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

MAY 8, 2017

That vision prompted Danone to divest product lines such as biscuits and beer while broadening its core dairy franchise. ” With the iMac and iBook, Steve Jobs reinvigorated the core Macintosh franchise by injecting a new sense of design and rethinking what computers would be used for in the age of the internet.

Franchising 13

Franchising CEO Business Model Strategy 13

Harvard Business Review

OCTOBER 10, 2012

Try getting that out of the endless string of superhero films or "franchise reboots" that slouch out of Tinseltown these days. Just as TV was thought to be frivolous and film serious, social media has a reputation as mere entertainment while business conferences are serious, important events.

Conference 8

Conference Film Franchising Budgeting 8

Marshall Goldsmith

OCTOBER 14, 2013

Many technologies, such as computers, copiers, fax machines, and other office equipment are rapidly converging. Johnson & Johnson’s worldwide franchise managers, for instance, may have to get country managers, whom they do not directly supervise, to commit to a strategic marketing or purchasing plan.

Telecommunications 111

Telecommunications Franchising Consultative Diversity 111

Harvard Business Review

DECEMBER 8, 2011

We've all been taught that trust and reputation are important elements of branding. Brand: Brands, trademarks, customer goodwill, company reputation. Business System: Organizational models, software investment, proprietary process, franchise rights. Therefore, it makes sense to be specific about how and why it adds value.

Brand 15

Brand Hotels Reputation Franchising 15

Harvard Business Review

DECEMBER 9, 2010

That sort of money should allow you to open 10 new centers next year, not through franchising as you'd planned, but under your direct ownership and control. The director wasn't expecting her, but Gloria liked popping into the franchises unannounced to get an unvarnished view. Three million euros.". Hours were flexible.

Case Study 12

Case Study Franchising Health Care Follow-up 12