Lead Change Blog

OCTOBER 23, 2015

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Adversity Offers A Chance To Get Creative – I once read that creativity is a product of boundaries and constraints, not unlimited budgets and freedoms. Irritation?

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

SEPTEMBER 30, 2013

For the United States and Germany, strong multinational corporations and technological innovation are the driving factors. innovation is driven by a can-do spirit and a healthy appetite for risk, with established corporations and startups introducing some of the world’s most important and game-changing technologies.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Competition Information & technology Strategy'

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

OCTOBER 24, 2013

These chains seem intent on undoing what national brands have worked so hard to achieve in the nearly 100 years that have passed since the first retail chains were established: consistency of product, brand image, and experience. Empowering store managers is the most critical shift.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Manufacturing produces it.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

SEPTEMBER 3, 2012

According to the theory of the diffusion of innovations — an attempt to understand how, why and at what rate ideas and technology spread throughout cultures — diffusion or adoption is relatively slow at the outset until a tipping point is reached. Saturation is reached at 90%+.

Learning Curve 10

Learning Curve Market Penetration Disruptive Innovation Kaplan 10

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. Senior management knew this was an issue.

Welch 8

Welch Supply Chain Consensus Engineering 8