Harvard Business Review

JULY 5, 2011

Technology companies signed up and supported them. Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. Today, most mobile payment firms operating in Africa have Kenyan origins. Using students to create new markets is not new.

Market Penetration 9

Market Penetration Marketing Travel Hotels 9

Harvard Business Review

OCTOBER 24, 2013

The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

JULY 8, 2013

Maybe the passage of time has dulled my memory of what it was really like, or maybe the wonderfulness of the phone rep led me to believe that this was a different sort of operation. If that''s right, the cable operators will only get more aggressive about this as the years go by. Customers Strategy Technology'

Market Penetration 8

Market Penetration Industry Telecommunications Strategy 8

Harvard Business Review

MARCH 31, 2016

Studying these successes and failures, we’ve identified half a dozen key reasons platforms fail, all of which boil down to managers’ misunderstanding of how platforms operate and compete. For years Apple’s market penetration hung in the single digits. What became of Sony’s players?

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

JULY 12, 2017

Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain. Rather, they can become early adopters of the technology. Sponsored by DXC Technology. Crossing the Digital Divide.

Insurance 11

Insurance Industry Policies Market Penetration 11