Skip Prichard

FEBRUARY 11, 2021

Entrepreneurs are people who invest resources into uncertain endeavors, such as a business that doesn’t have a product yet, doesn’t have a team, or hopes to define a new market segment, as examples. In some ways, mature leaders understand that the world is a playground.

Entrepreneur 94

Entrepreneur Learning-by-Doing Open-book Resources 94

Harvard Business Review

JULY 19, 2017

Insurance carriers, which famously clung to decades-old legacy hardware and software, are wholeheartedly embracing analytics-driven systems to target profitable market segments, speed claims payments, reduce fraud, and increase the number and degree of fully automated processes.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

JULY 29, 2013

Astra Zeneca has replaced virtually all of its field sales force support for its mature brand Nexium with a 300-person inside sales team. Different companies divide it in different ways: By market segment. Yes absolutely, over the last several years B2B companies have been ramping up their inside sales investment.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

SEPTEMBER 21, 2011

Many companies forget to align customer service with the brand proposition for the targeted market segment. Toyota Sweden's A Glass of Water app virtually spills over if a driver brakes or accelerates too suddenly, reinforcing the fuel-saving importance of a smooth driving style.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Collins’ new capability, matured and developed by a dominant major customer, is now a competitive and profitable business area for the company. Manage culture by setting expectations appropriately.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

JUNE 24, 2015

Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8