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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. This is not true. More Isn’t Always More.

Company 177
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The Strategic Leader’s Roadmap

Strategy Driven

It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.

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How Merck Is Trying to Keep Disrupters at Bay

Harvard Business Review

Within EB, Merck first created a Global Health Innovation Fund and then a Healthcare Services and Solution unit to identify, develop, and operate nascent opportunities that fit that thesis. For ideas to become reality, a company needs repeatable processes, not only out-of-the-box insights.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

Whole Foods Market’s purpose is to promote healthier eating. As CEO of Campbell Soup between 2000 and 2010, Doug Conant employed quarterly engagement surveys to assess and develop high commitment in the company’s multiple business and operating units. It must be deeper than only making money for shareholders and managers.

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The Peanut Butter and Jelly Approach to Growth

Harvard Business Review

For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. Census Bureau, a record 46.2 But not for the J.M. Smucker Company.

Brand 13
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Microsoft’s Next CEO: How the Board Can Get It Right

Harvard Business Review

All have served at or near the pinnacle of company power, and they now bring that experience to judging who has the requisite skill-set to lead the world’s largest software maker in a fast-morphing market. Stay inside or consider an “outside-in” candidate.

CEO 8