Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). This lack of an analytical approach has traditionally formed a barrier between marketing and finance.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. That helped account managers focus their pitch on the client’s business issues and build rapport. The CMO role is undergoing a renaissance.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

JANUARY 25, 2016

Every manager, male or female, saw the difference very fast, without any preaching on my part. Then I showed them their own advertising — and that’s when the chief strategist cringed. The first, from 2013, is a classic, masculine vocabulary of rational, humanless machinery, steely-edged and high-performing.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

MARCH 15, 2017

The genetic testing in question would be financed as an administrative cost, rather than as a regular medical claim, and would be for the benefit of the employer, not to inform the confidential doctor-patient relationship. If employers can manage employee risk, the conventional wisdom goes, they can save money.

Insurance 9

Insurance Committee Power Cost 9