Remove 2013 Remove Customer Loyalty Remove Influence Remove Marketing
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The Emerging Strategy of Innovative Service

Strategy Driven

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

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To bid or not to bid? That is the question.

Strategy Driven

The only people likely to influence change of modification are C-level executives. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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The Twitter you may not know. But should.

Strategy Driven

Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. In less than two hours I had 9 new followers, and 43 re-tweets or favorites that reached (influenced) MORE than 75,000 people. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Here are 3.5

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. Jeffrey, I sell broadcast television advertising in a small market. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Best regards, Jeffrey. Gitomer and Buy Gitomer.

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Help! My main contact left, and I’m panicked!

Strategy Driven

Who else is influenced by or involved with your product? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

CRM 58
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The difference between presentation and communication

Strategy Driven

You get a slide deck form marketing, that’s both boring and repetitive – WITH NOT ONE WORD ON HOW TO COMMUNICATE YOUR MESSAGE. All of them are based around the 75-year-old business book classic, How To Win Friends and Influence People. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. It doesn’t get any better than that.

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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

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