Remove 2013 Remove Marketing Remove Short-term Remove Tactics
article thumbnail

The Importance Of Corporate Venturing During Covid-19

The Horizons Tracker

The paper highlights how corporate venturing is a rapidly expanding endeavor, and corporate investments in startups have grown from 980 in 2013 to 3,232 per year today. These co-investment funds can test the market validity of discoveries, with companies working alongside scientists to do so. ” Making it work.

article thumbnail

2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. We chase short-term wins. They go after short-term wins and cannot lift their heads high enough to glimpse the future. A 2001 study by the Hay Group indicated a 2.5x

article thumbnail

Personal Needs vs. Customer Relationships

Strategy Driven

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. The Powerful Role of Trust.

Aaker 63
article thumbnail

How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8
article thumbnail

Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. UK retail, like the rest of the developed world, is witnessing a few big long-term trends.

Retail 11
article thumbnail

The Metamorphosis of the CIO

Harvard Business Review

In the same way that markets have always outperformed command economies, the transactional efficiencies possibly lost are more than made up for by the ecosystems value effectiveness. Digital business ecosystems dynamically create and operate value chains that extend their participants'' markets. IT management'

CIO 8