Harvard Business Review

NOVEMBER 25, 2013

To date, however, the reality of marketing analytics has fallen short of the promise. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent).

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 14, 2014

This invasion stems from the explosion of content marketing , a content creation tactic that when paired with high-authority publishers can be used to improve Google rankings. Other popular terms included: interesting data, actionable advice, trending/timely angles, and high arousal emotions.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. UK retail, like the rest of the developed world, is witnessing a few big long-term trends.

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

JULY 15, 2015

One of the biggest challenges a company can face is changing people’s behavior — getting them to collaborate and be humble, for example, or put the company’s long-term interests first. We succeeded, but by 2013 we worried that we had taken our focus on results too far. We asked ourselves: What could we do differently?

Resistance 8

Resistance Long-term Short-term Self-aware 8

Harvard Business Review

OCTOBER 4, 2013

Without further borrowing, much higher taxes, or draconian spending cuts — none of which may be possible or even legal on short notice — the government might not be able to service its existing debts, leading to a default. Congress has never allowed this to happen, so the consequences are unknowable, but they could be really bad.

Game Theory 11

Game Theory Politics Proposal Learning-by-Doing 11

Harvard Business Review

MAY 2, 2013

The downplayed downside of this convenience is that there is usually no long-term profit from such ventures. Gary Hamel asserts that management innovation is the critical component and starting point for all innovation-in terms of operations, technology, product, strategy, etc. Any need or demand can and will be met faster than ever.

CIO 8

CIO Competitive Advantage Agility Hamel 8

Harvard Business Review

DECEMBER 29, 2014

This is the time to “think small”— both in terms of the number of objectives and the timeframe in which you plan to accomplish them, according to Weintraub. So “you need to think about tactics. To ease this problem, work toward short-term targets that bring you closer to your end goal.

Goal 12

Goal CAGR Career Open-book 12