Rich Gee Group

NOVEMBER 9, 2010

It’s free advertising that actually works. Because, if the speaker has fun, so does the audience. Try doing that in any other medium. You are a billboard for you and your company. Standing up and speaking on a topic commands respect — for you and your product. You move people with your words. You touch their heartstrings.

Succession 170

Succession Library Licensing Ethics 170

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” What makes you different than your competition? Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

Press Release Discount PR Long-term 157

Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198

Media Press Release Discount PR 198

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. In my last few posts, I’ve talked about LinkedIn for business (link) , Facebook for business (link) , and social networking in general.

Press Release 100

Press Release Discount PR Blog 100

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! To test service, put yourself in the shoes of your audience’s experience. Many career-enhancing activities can develop from carefully chosen volunteer-based projects.

Press Release 100

Press Release Discount Sharpe Advertising 100

ExactHire - Leadership

JUNE 3, 2022

They’re understandably excited to have graduated college and start their careers. And while one article ungraciously claims “ Millennials’ Work Ethic Is In The Eye Of The Beholder ,” you’ve been a hiring manager long enough to know the same could be said of many people, regardless of age. Have a strong LinkedIn presence.

Company 52

Company Diversity Career Quality 52

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

MAY 8, 2012

As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. In one of the industry's most hotly-contested advertising accounts, dozens of agencies' pitches were winnowed down to two contenders. You need to connect yourself to the hidden agenda.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance.

Press Release 145

Press Release Discount Content Directory 145

In the CEO Afterlife

JUNE 8, 2016

We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.” That was the year Nabob went on the offensive and brazenly tried its hand at comparative advertising. This means (packaging) war. Not just your average quality Joe.

Brand 100

Brand Brand Management Advertising Management 100