Remove Advertising Remove CEO Remove Ethics Remove Quality
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The ethic of more balls in the air, more chances of success lurks in their subconscious. The CEO said, “We’re in the peace-of-mind-business.” A: Because compromising quality for convenience brutalizes their speciatly image. © 2011 In the CEO Afterlife. Main menu Home.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see.

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What’s Your Leadership Marque?

Lead Change Blog

Our world is saturated with advertising, marketing and branding, but are you missing the big picture? Ask any CEO and they will tell you brand recognition and logo familiarity are what make or break a company. It is an intrinsic quality which motivates people to follow you, to respect you. Logos, Brands, Slogans. Principles.

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What’s Your Leadership Marque?

Lead Change Blog

Our world is saturated with advertising, marketing and branding, but are you missing the big picture? Ask any CEO and they will tell you brand recognition and logo familiarity are what make or break a company. It is an intrinsic quality which motivates people to follow you, to respect you. Logos, Brands, Slogans. Principles.

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We Need More “Heart and Soul” in the Age of “Mind and Strength”

Michael Lee Stallard

These salespeople lacked the qualities I describe as heart and soul. To get the word out about these services, I would write advertisements that communicate heart-warming stories about how our jewelry store helped individuals in this way. No “hello, my name is X, may I help you?” Not surprisingly, she has never gone back.

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The Big Picture of Business – Business Success Checklist

Strategy Driven

Make investments toward quality controls. Continuous quality improvement plan is annually updated, with measurable goals. Advertising plan is annually updated, with realistic, measurable goals. CEO accepts and ideas and philosophies with employees and stakeholders. Development of core business supplier relationships.

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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.