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Three Ways Your Data is Leaking in Advertising and How to Avoid It

CEO Insider

Surveys show more consumers are worried about unlawful data sharing, such as through online advertising, than data breaches. In our work with nearly 100 clients representing 75,000 websites, there are three common online advertising blindspots: misunderstanding the […].

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go.

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The Best Leadership Books of 2021

Leading Blog

Former PepsiCo CEO Indra Nooyi wrote, “the fundamental role of a leader is to look for ways to shape the decades ahead, not just react to the present, and to help others accept the discomfort of disruptions to the status quo.”. At the end of the year, Korn Ferry CEO Gary Burnison releases The Five Graces of Life and Leadership.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The CEO said, “We’re in the peace-of-mind-business.” A: Because compromising quality for convenience brutalizes their speciatly image. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. link] #branding #marketing #advertising #design Follow Me on Twitter.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see.

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Talent Magnet: How to Get and Keep Top Talent

Leading Blog

It is the story of CEO Blake Brown who finds that they have a talent crisis and begins a journey to discover what it takes to find and keep top talent. You don’t advertise that you're trying to attract top talent, you simply create the culture that top talent is looking for. “If The result is Talent Magnet.

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Then and Now: The Greatest Wheels on Earth | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Twenty-five years have passed and Rick’s quest to find solutions for spinal injuries continues; The Rick Hansen Foundation has generated more than $200 million for quality of life projects, awareness programs and cutting-edge research. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

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