Rich Gee Group

NOVEMBER 17, 2010

As promised, here are the links to access the full presentation and the article Rich & Margo mentioned. This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Library 150

Library Licensing Advertising Workshop 150

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. As you might guess, that CEO of Nestle is no longer with the company. My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking.

Price 162

Price Discount Brand Incentives 162

In the CEO Afterlife

JUNE 8, 2016

At one point, it was “kind of like the Kraft Foods of Western Canada,” says former Nabob CEO John Bell. We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.” The Vancouver-born brand wasn’t always just premium roast coffee beans.

Brand 100

Brand Brand Management Advertising Management 100

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. As you might guess, that CEO of Nestle is no longer with the company. My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking.

Price 148

Price Discount Brand Incentives 148

Lead Change Blog

DECEMBER 9, 2016

Ethics are judged on a sliding scale…If we add up truths and lies we’ve told and find more of the former than the latter, we classify ourselves honest…Conceding that his magazine soft-pedaled criticism of advertisers, one publisher concluded, ‘I guess you could say we’re 75 percent honest, which isn’t bad.’”. 2) Manage paradoxes.

Diversity 150

Diversity Groupthink Leadership Follow-up 150

Rich Gee Group

NOVEMBER 16, 2010

It must be with a company that spends big bucks on marketing, advertising and promotion. Any company that shoves you out into the blizzard with a bunch of hokey brochures to only cold call. This is a big one. You will be swinging in the wind if your company spends too little or no portion of their budget on marketing. Unported License.

Licensing 263

Licensing Ethics Positioning Bottom-up 263

Rich Gee Group

DECEMBER 7, 2010

Years ago, at one of my new positions, I contemplated leaving the company at the end of the first week — what they advertised in the position was nowhere near what I encountered. So your job is to get them to open up, deal with any objections, and help them acclimate to their new environment. So I met with my boss and let him know.

Tips 256

Tips How To Licensing Ethics 256

Rich Gee Group

OCTOBER 20, 2010

growing their web presence and killing all phone book advertising) and the parent doesn’t understand. So the parent begins to hold back the allocation and then adverse situations result. This especially happens when the kids try a new direction for an old problem (i.e., Unported License.

Licensing 171

Licensing Ethics Bottom-up Open-book 171

CEO Blog

SEPTEMBER 19, 2017

Option 2 - advertise on FB to get a prospect then email then call. .” – Saul Perlmutter, b. And add in the odd email and call and it is long term persistence. 2 - Fail often, Fail fast, Fail cheap. So trying different approaches and tracking success. EG - option 1 - buy a list and email, then call. With limited resources, i track it.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

Rich Gee Group

NOVEMBER 30, 2010

A business I am loosely involved with hires homeworkers globally as its sales force, its web site builders, its advertising managers. Tim Trent 11.30.10 at 7:59 AM The thing about home-working is that one can still be part of a huge team. All interviews are conducted by phone, all work is handled remotely and with web meetings.

Brainstorming 248

Brainstorming Licensing Download Ethics 248

Lead Change Blog

JANUARY 2, 2015

Our world is saturated with advertising, marketing and branding, but are you missing the big picture? Ask any CEO and they will tell you brand recognition and logo familiarity are what make or break a company. Be as deliberate in building your personal brand and creating recognition as a Fortune 500 CEO. Logos, Brands, Slogans.

Leadership 150

Leadership Brand Definition Emotional Intelligence 150

Lead Change Blog

JANUARY 2, 2015

Our world is saturated with advertising, marketing and branding, but are you missing the big picture? Ask any CEO and they will tell you brand recognition and logo familiarity are what make or break a company. Be as deliberate in building your personal brand and creating recognition as a Fortune 500 CEO. Logos, Brands, Slogans.

Leadership 150

Leadership Brand Definition Emotional Intelligence 150

CEO Blog

SEPTEMBER 19, 2017

Option 2 - advertise on FB to get a prospect then email then call. .” – Saul Perlmutter, b. And add in the odd email and call and it is long term persistence. 2 - Fail often, Fail fast, Fail cheap. So trying different approaches and tracking success. EG - option 1 - buy a list and email, then call. With limited resources, i track it.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

Michael Lee Stallard

MAY 3, 2010

Is it ok to stretch the truth a bit when advertising a good product or service? I’m also interested in how an individual’s identity affects decision-making when the issues to be decided upon have an ethical aspect. Is it ok to “manage&# quarterly corporate earnings to meet Wall Street’s expectations?

Ethics 170

Ethics McCarthy Godin Middle Management 170

Rich Gee Group

NOVEMBER 9, 2010

It’s free advertising that actually works. Try doing that in any other medium. You are a billboard for you and your company. Standing up and speaking on a topic commands respect — for you and your product. You move people with your words. You touch their heartstrings. You don’t get that from a Tweet. Unported License.

Succession 171

Succession Library Licensing Ethics 171

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9%

Press Release 113

Press Release Discount PR Directory 113

Rich Gee Group

DECEMBER 20, 2010

dont like to be advertised or boosting for the what we are and all. I am not known. i am very strait acting strait looking respect in the community. but looking similarly interests, self respect and good looking and most importantly has to be very clean in all aspects.age is not concept. fun and have decant personality. Tim Trent 01.20.11

Licensing 371

Licensing Learning-by-Doing Video Ethics 371

Women on Business

DECEMBER 13, 2010

I know of the CEO of a company who takes Fridays off during winter as “personal ski days.&# I can’t see one. 2 Linda C Smith December 17th, 2010 at 3:17 pm This is an interesting article and interesting that this topic would come up with female leaders at Purdue. I’ve noticed that male leaders take time off.

Press Release 193

Press Release Discount PR Parcell 193

Michael Lee Stallard

NOVEMBER 9, 2010

To get the word out about these services, I would write advertisements that communicate heart-warming stories about how our jewelry store helped individuals in this way. Furthermore, should they desire it, I would offer the service of a writer to help them compose a special note to go along with the gift of jewelry for that important event.

Customer Loyalty 239

Customer Loyalty McCarthy Godin Self-aware 239

Women on Business

JANUARY 23, 2011

As the CEO you have final say, but your employees can provide thoughts that you may have overlooked, which can actually add to your business plans. They will feel like you value their input, and take it into consideration when making decisions.

Press Release 100

Press Release Motivation Discount PR 100

Strategy Driven

NOVEMBER 6, 2015

Advertising plan is annually updated, with realistic, measurable goals. CEO accepts and ideas and philosophies with employees and stakeholders. The organization maintains and lives by an ethics statement. Company has and regularly fine-tunes a communications strategy. Creative business practices are most welcome here.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Harvard Business Review

MAY 2, 2018

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

MARCH 22, 2011

Lafley was, my jaw still dropped reading the retired CEO's description of one of his favorite "gifts.". We'd already bought all the advertising. Legalities aside (and I am assuming that world-class companies like Clorox and P&G obey the law), the competitive ethics of innovation seem shrouded in gray. Game, set, match to Clorox.

Innovation 14

Innovation Franchising Ethics Disruptive Innovation 14

Harvard Business Review

JUNE 21, 2013

Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." What may be more important, the 15-second time frame allows for advertisers to upload already-created TV spots, which can then be featured on Facebook.

Advertising 8

Advertising Video Ethics PR 8

Strategy Driven

NOVEMBER 1, 2010

To the general public, it has come to epitomize the dysfunction of Wall Street—the greed, risk and lack of ethics that drove profits over the last twenty years, but went relatively ignored until the recent collapse. While its recent image advertising campaign is a move in the right direction, it needs to focus within to achieve real change.

Brand 65

Brand Globalization Banking Long-term 65

Harvard Business Review

APRIL 16, 2018

election raised important challenges concerning data privacy, security, ethics, transparency, and responsibility. Lawmakers expressed surprise and confusion about Facebook’s business model, including how the company generates revenue and uses data for targeted advertising. Help to increase tech literacy in Washington.

Policies 8

Policies Long-term Ethics Business Model 8

Harvard Business Review

FEBRUARY 22, 2013

Still, contesting in sports can lead to recruitment scandals and aggression, and contesting in the marketplace can lead to insider trading, deceptive advertising, skirted regulations, and a host of other problems. Decompetition invariably leads to problems both in terms of productivity and ethics. Competition serves excellence.

Productivity 11

Productivity Products Sports Ethics 11

Harvard Business Review

JANUARY 20, 2012

Workers can strike; consumers can boycott; and firms traditionally lobby and/or advertise around causes and principles that matter. Of course, MPAA Chairman, CEO and former Senator Christopher Dodd warned/whined that the blackouts were a "dangerous gimmick" and a "stunt," not to mention an "irresponsible abuse of power."

Tactics 13

Tactics Self-aware Politics Industry 13

Harvard Business Review

AUGUST 1, 2014

Coke, it seems, still has the gift of advertising. Mother Jones) How a CEO''s Fiery Battle Speeches Can Shape Ethical Behavior (Pacific Standard). Ethics Failure' But with relaunch nearing, Businessweek''s Claire Suddath notes that victory isn''t guaranteed. BONUS BITS The Language of.

Real Estate 8

Real Estate Ethics Hotels Bottom-up 8

Harvard Business Review

OCTOBER 8, 2012

Scott McNealy, the (then) CEO of Sun Microsystems, captured this sentiment eloquently years ago, " You have zero privacy anyway. We need to slow the erosion and give our personal, social, ethical and legal sensibilities a chance to catch up. Get over it.". We have to learn how to limit the direct and collateral damage.

Advertising 8

Advertising Technology Learning-by-Doing Discount 8

Harvard Business Review

NOVEMBER 23, 2010

12:53 PM Tuesday November 23, 2010 by Edward Hallowell | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print If youre working — either from home or the office — over Thanksgiving, Im not sure whether to say, "Congratulations on your work ethic!" or "My condolences on your plight."

Guidelines 14

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 14

Harvard Business Review

OCTOBER 30, 2015

Making these decisions requires that directors have expertise, exercise informed judgment, and be guided by an ethical compass. This includes funding advertising that targets or promotes a specific candidate as long as it’s independent from the candidate and party committees. They may, however, engage in electioneering spending.

Politics 8

Politics Committee CPA Policies 8

Harvard Business Review

JULY 25, 2011

to derail a competitor in the advertising business by hacking into its computer systems. Both Business Insider and Slate.com highlighted a 126-slide PowerPoint presentation by Reed Hastings , founder and CEO of Netflix, that explains the company's management philosophy and culture. After settling a lawsuit over the behavior, News Corp.

Report 12

Report Advertising Learning-by-Doing Media 12

Strategy Driven

JUNE 7, 2013

In 1959, radio stations used to do live remotes from advertisers’ locations. Its CEO (John Y. One resulting project was ‘KFC Kalendar,’ an advertising campaign that showcased community events and public service announcements to diverse communities. Ethics cannot be edicted from afar.

Franchising 64

Franchising Budgeting Pryor Consultative 64

Harvard Business Review

FEBRUARY 4, 2015

Nathaniel Koloc, the CEO of ReWork , which provides recruiting services to companies that offer purposeful work, says that’s because no one really ever teaches us how: “Very few parents, teachers, and mentors urge us to think about this or give us mental models to use,” he says. Ethics Feature. What the Experts Say.

Career 8

Career How To Finance Case Study 8

Harvard Business Review

JUNE 19, 2018

CEO Ed Stack told The New York Times, “We’re going to take a stand and step up and tell people our view and, hopefully, bring people along into the conversation.” Conservatives tend to endorse social hierarchies as reflecting legitimate differences in people’s skills and work ethic.

Politics 8

Politics Brand Participative Retail 8