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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine 100
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45 Career Advice Experts Offer Career Success Secrets

Miles Anthony Smith

45 Career Advice Experts Share Their Blueprint for Career Success (Plus Leaderboard)​ Does your career seem to be a struggle at times? It’s why I wrote my book Why Career Advice Sucks™ … to share the stories of my own career success and failures and help you grow your career more quickly.

Career 74
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A Disciplined Approach to Evaluating Ideas

Harvard Business Review

That's one memorable piece of advice from a leader at a global innovation powerhouse. Unfortunately, it is a piece of advice that is heeded too infrequently inside large companies. This kind of process can help successfully move an idea from a Post-It note to the market. "Make sure you ask the right questions at the right time."

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Should I Become an Entrepreneur?

Harvard Business Review

Getting honest, objective advice can be hard because the people you are likely to go to care about you and may be afraid to tell you what they really think for fear of offending you. Founding a company often means making personal sacrifices and below-market cash compensation. Thus, you need to get feedback from objective parties (e.g.,

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Why Lawyers Make Good Early-Stage Startup Hires

Harvard Business Review

For icons such as Mark Zuckerberg and Bill Gates, so goes the lore, finishing a bachelor’s degree would have only stifled the creativity that fueled their companies to stratospheric success. It’s a startup shibboleth that entrepreneurship and formal education don’t mix. Her professional risk tolerance must follow suit.

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The Kinds of Data Scientist

Harvard Business Review

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105