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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine 100
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Teaching Entrepreneurship In Brazil In The Wake Of Covid-19

The Horizons Tracker

After all, hugely successful people, such as Bill Gates, Steve Jobs, and Mark Zuckerberg famously didn’t finish college before building their hugely successful businesses. The course covers market research, refining your business plan, funding a startup, and promoting your business. “In some states, it exceeded 50%.

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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently.

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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170
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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently.