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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business Review

In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. A nascent technology business might require an adaptive approach and a stable commodity business might require a classical, planning-based approach. A little later, the U.S.

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Companies Are Turning Drones into a Competitive Advantage

Harvard Business Review

While 60% of drone usage currently relates to communications and media such as for film making and commercial photography, new higher-value applications are on their way, as drones have a significant advantage in terms of precision, convenience, and cost over more traditional solutions such as satellites and helicopters.

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Reinvent Your Company by Reassessing Its Strengths

Harvard Business Review

Southwest Airlines’ decades-long strategy of “short-haul, high-frequency, point-to-point, low-fare service” produced what was not only one of the best-performing airlines in the U.S. For example, deregulation killed off icons in the airline business such as Pan Am and TWA. Smartphones destroyed Nokia’s cell phone business.

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How Winning Organizations Last 100 Years

Harvard Business Review

And, like many of the 84 businesses we also studied, they find great things to do and then share them with the world through books, articles and films. British Cycling learned from the Royal Ballet to improve how they tour and McLaren to use technology better. The Disruptive Edge: Experts, nervousness, accidents. Disruptive experts.

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How to Manage Multiple Partnerships

Harvard Business Review

And American Airlines and Delta Airlines competed for an exclusive relationship with Japan Airlines. Long term commitment in a world where the technology is advancing almost on a daily basis is difficult to maintain. Global airlines manage their multi-partner alliances carefully to avoid duplicating routes.

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The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. Where/how are people having difficulty with technology? In 2015, consumers will begin to see SVPA technology baked into their mobile phones. Where/how are people stuck?

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What We Know, Now, About the Internet’s Disruptive Power

Harvard Business Review

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers.

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