Strategy Driven

SEPTEMBER 15, 2023

This article explores the transformation of outdoor advertising from traditional static displays to dynamic digital out-of-home (DOOH) billboards and how marketers can leverage this medium to enhance their brand messaging and engage with consumers in innovative ways.

Advertising 115

Advertising Power Audience Brand 115

Harvard Business Review

JULY 7, 2016

All too often, much-touted “revolutionary” innovations offer only incremental benefits at best; at worst, they are a costly distraction. Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. Insight Center. Sponsored by Accenture.

Trends 10

Trends Hotels Competitive Advantage Retail 10

Harvard Business Review

MAY 8, 2012

The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e., buying RECs for electricity and offsets for travel). But executives weren't charged real money.

Price 13

Price P&L White Paper Energy 13

Harvard Business Review

JUNE 16, 2015

” Faced with hard choices, innovators find ways to transcend the tradeoffs. In the apparel industry, companies choose one path or the other between high-tech and high touch. For that is truly the road less traveled. Transactions and relationships. The only hope seems to be make our technology appear more human.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Harvard Business Review

AUGUST 14, 2015

Internally, their businesses are organized into seven categories: Entertainment, Health & Wellness, Leisure, Money, People & Planet, Telecom & Tech and Travel. When the brand does “good things,” such as introduce a highly innovative new product, a deposit is put into the brand bank account.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. There can be a lot of stress in this industry.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. In GILT's wake, there followed a host of competitors (RueLaLa, Ideeli). But One Kings Lane (OKL) takes a different approach.

Retail 15

Retail Fashion Merchandising Apparel 15