Harvard Business Review

NOVEMBER 24, 2015

But activating purpose is impossible without storytelling, at both the corporate and individual levels. Storytelling is a skill that leaders can — and should — hone. Ganz has developed a simple framework for those hoping to develop a narrative approach to their purpose-driven organizations: “ Self, Us, Now.”

Storytelling 8

Storytelling Class Motivation Simon 8

Strategy Driven

NOVEMBER 21, 2011

Once you’ve analyzed your audience and determined what you want to say, give lots of attention to the presentation’s two most critical parts: the opening and the close. They’re the parts the audience will remember best – and each of them serves a vital purpose. Every successful communicator is a great storyteller.

Power 56

Power Audience Kaplan Short-term 56

Harvard Business Review

OCTOBER 12, 2018

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. Netflix was thus able to develop its internationalization capabilities in locations where the challenges of “foreignness” were less acute. Fernando Trabanco Fotografía/Getty Images.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. Netflix was thus able to develop its internationalization capabilities in locations where the challenges of “foreignness” were less acute. Fernando Trabanco Fotografía/Getty Images.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

JULY 28, 2014

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

Storytelling 10

Storytelling Brand Audience Marketing 10

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Humans and Automation.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

DECEMBER 4, 2018

Instead of asking an analyst to develop their statistics or machine learning skills, consider encouraging them to seek the heights of their own discipline first. Sloppy nonsense or stellar storytelling? Analysts are data storytellers. In data science, excellence in one area beats mediocrity in two.

Organization 15

Organization Engineering Learning-by-Doing Storytelling 15

Harvard Business Review

JUNE 8, 2018

The science of storytelling and brand performance. Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. ” Of course, this type of real-time, one-to-one marketing is easier said than done. Insight Center. Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

JUNE 12, 2018

For example, Whole Foods developed geo-fences around its stores, as well as its competitors’ stores, to target relevant audiences and achieved a post-click conversion rate that was three times higher than the national average. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing.

Short-term 8

Short-term Brand Long-term Media 8