Women on Business
JANUARY 24, 2011
Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.
Harvard Business Review
APRIL 17, 2014
According to Dr. Emma Firestone, who has studied the audience perception and response to images and words in media and entertainment, from a cognitive perspective, “It makes sense for advertisers to present women as strong, well-educated consumers. Advertising Finance'
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Women on Business
JANUARY 24, 2011
To test service, put yourself in the shoes of your audience’s experience. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! There is no shortcut to playing the numbers when building an audience. Design stems from USE. Start small and build up.
Harvard Business Review
JANUARY 24, 2014
A key target for Ceres’ work, and the main audience at the conference, is the group of institutional investors who manage tens of trillions of dollars in assets for long-term performance. Economy Finance Sustainability' This is the key message from a leaked United Nations study that The New York Times reported on last week.
Harvard Business Review
JULY 19, 2013
Plan for a realistic amount of sales and interest so you can conservatively manage your finances. Gather some outside counsel to be sure the value is clear and easily explained to your targeted audience. As long as the niche service has a true value proposition and a reasonable market audience, it can pull in profits.
Harvard Business Review
SEPTEMBER 7, 2016
Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. Launch day was a wild success. I am the cofounder and CEO of BioLite. Photograph courtesy of BioLite.
Harvard Business Review
MARCH 27, 2013
The reason good movies follow that formula is that there is no way to keep an audience engaged once that tension is dissipated. Dinner at the Allison is truly my favorite meal — fish cooked to perfection, wild mushrooms, desserts to die for. That's because ninety-five percent of our pleasure is in that tension.
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