The Right Way to Run an IPO Road Show
Harvard Business Review
AUGUST 9, 2012
— from private equity to hedge funds to IPOs. In today's see-saw economy, just as important as the timing of your IPO is being prepared and spot-on with your messaging. I've never met an IPO team that couldn't talk for days about their business and their industry — that's what makes them the experts. Slash and Trash.
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