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The Right Way to Run an IPO Road Show

Harvard Business Review

— from private equity to hedge funds to IPOs. In today's see-saw economy, just as important as the timing of your IPO is being prepared and spot-on with your messaging. I've never met an IPO team that couldn't talk for days about their business and their industry — that's what makes them the experts. Slash and Trash.

IPO 11
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5 Ways to Project Confidence in Front of an Audience

Harvard Business Review

A study on CEOs giving IPO road-show presentations found that even hardened financial advisors judge a leader’s “competence and trustworthiness” within as little as 30-seconds. These snap judgments are so powerful, CEOs who rated the highest for their executive presence in the study enjoyed higher IPO valuations.

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The Right Way to Present Your Business Case

Harvard Business Review

You may be tempted to stick to facts and figures to do the persuading for you, but great presenters know that the best way to hook an audience is through a story. The first reaction to that change is typically fear,” and the only real way to get your audience to overcome their reluctance is to “appeal to the heart and not the mind.”.

IPO 9
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Your Company Needs a Communications Plan for Data Breaches

Harvard Business Review

Here’s a generalized scenario similar to cases we’ve experienced: A hot new mobile technology company lands one of the most successful IPOs of the year. Know which people in your organization are best suited to be spokespeople for which audiences and make sure that they are trained. History has a way of being rewritten.

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Facebook's Scramble-and-Shake Strategy

Harvard Business Review

But since its spluttering IPO last year, I''ve been coming around to the notion that Facebook is headed for a status more interesting than either flash-in-the-pan or all-conquering global behemoth. This last characteristic stood out in Facebook COO Sheryl Sandberg''s appearance at the D11 conference this week.

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What Zipcar Can Teach the S&P 500

Harvard Business Review

Consider Zipcar, whose recent IPO valued the 11-year old company at over $1 billion. For example, a decade before Apple released its iPad, Bill Gates demonstrated a tablet computer to a capacity audience of 12,000 at a big Las Vegas hotel. This post is part of Creating a Customer-Centered Organization.

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Venture Capitalists Get Paid Well to Lose Money

Harvard Business Review

Booming public equities and a recovered IPO market generated record portfolio company exits and distributions from VC funds. Last year I spoke at a conference to an audience of VCs. 2013 had all the signs of being a comeback year for venture capital. The industry realized its highest returns since the Internet boom.