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First Look: Leadership Books for February 2020

Leading Blog

Here's a look at some of the best leadership books to be released in February 2020. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. In B2B and B2C? Don't miss out on other great new and future releases.

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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. By Guest Author Sean Geehan. They are: .

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Is it Easy to Open my Online Store?

Strategy Driven

There’s a lot happening online; from the purchase of clothes, accessories and groceries, buying and sending of gift items, flowers and audiobooks to booking plumbing services and many more, the eCommerce industry is taking over brick-and-mortar business models. Types of Online Stores.

Audience 117
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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Aesthetically pleasing: yes, we do judge our books from their covers. Influencer marketing used to be a channel that is almost exclusively B2C. A Performing Website. They are really important for B2B websites. Influencer Marketing.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

and a development manager at Oracle Corp. She also manages JLL’s corporate offices around the world, with a focus on creating spaces that promote engagement, collaboration, and wellbeing. Prior to joining Apollo, he was Managing Director and Chief Talent Officer at BlackRock. Prior to joining JLL, Bilbrey was the U.S.

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Eric Jacobson - Untitled Article

Eric Jacobson

Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.

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What's The Future Of Business By Brian Solis

Eric Jacobson

These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences. You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers.

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