Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.
Harvard Business Review
JULY 18, 2012
The best game-changing moves are unexpected, counterintuitive, and consequently generate a great deal of buzz, says marketing strategist Dorie Clark. Look for officials to wield the threat of prosecutions to force bank concessions, which in turn may lead to more resignations by top executives, says Oxford Analytica. Chief Executive).
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Harvard Business Review
JULY 18, 2012
The best game-changing moves are unexpected, counterintuitive, and consequently generate a great deal of buzz, says marketing strategist Dorie Clark. Look for officials to wield the threat of prosecutions to force bank concessions, which in turn may lead to more resignations by top executives, says Oxford Analytica. Chief Executive).
Harvard Business Review
SEPTEMBER 28, 2012
Automated Calls, Fraud and the Banks: A Mismatch Made in Hell (The Guardian). But no: the purchasing of a plane ticket to London triggers a call from the bank, as does, two months later, the act of buying a Heathrow Express fare with the same card. The European Data Protection Act (Forrester Blogs). TO CURSE, PLEASE PRESS "1".
Harvard Business Review
MAY 3, 2017
Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.
Harvard Business Review
JUNE 27, 2013
In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?
Harvard Business Review
DECEMBER 16, 2010
You don't often attend an NFL game to bring home a profound insight about marketing. But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing. is an old chestnut of the marketing world.
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