N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Succession planning must be baked into the strategy. In contrast, although consumers look for optimistic messages, the economic, health, and geopolitical situation does not allow excess.

Trends 368

Trends Agility CEO Chief Executive Officer 368

Harvard Business Review

FEBRUARY 2, 2024

Brands that acknowledge inflation’s effects on business show vulnerability, which, when perceived as genuine, can build customer loyalty. Conversely, brands that fail to be transparent, will lose trust.

Customer Loyalty 20

Customer Loyalty Loyalty Brand Uncertainty 20

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

Harvard Business Review

FEBRUARY 22, 2024

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement.

Brand 23

Brand Execution Customer Loyalty Loyalty 23

Eric Jacobson

JUNE 29, 2019

Brand strategy is distilling the story of your business. Lindsay Pedersen Pedersen is a brand strategist, executive coach, and public speaker, having worked with leaders at Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. What cannot be copied is a relationship. What never gets old is delight. Tell stories. They bind us.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

Strategy Driven

OCTOBER 29, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer. About the Author.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

SEPTEMBER 8, 2020

On the other hand, a solid reputation right from the start can build the trust, credibility, and loyalty of your customers. One slip at this stage can throw your reputation off track and your company may never be able to take off. Also, it can present you as a reliable prospect for suppliers and partners.

Reputation 68

Reputation Brand Long-term Review 68