The Horizons Tracker

JULY 7, 2019

Seldom has a generation attracted quite so many comments and stereotypes as millennials, but perhaps the most enduring is that they’re digital natives, who on account of growing up surrounded by technology, they are instantly at home with the latest gadgets and technologies in a way that older generations simply are not.

Early Adopters 59

Early Adopters Technology Advertising Resistance 59

Harvard Business Review

FEBRUARY 26, 2014

But does it also risk being innovatively insulting, as well? But a larger global innovation insight here demands top management attention. Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” Your lead users or early adopters may be technically brilliant.

Innovation 8

Innovation Early Adopters Management Disruptive Innovation 8

Harvard Business Review

MAY 15, 2012

Paul, MN, headquarters of the perennial innovation leader, 3M. For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. our new vision" of growth and innovation. But most importantly, I heard about some great new products and technologies.

Innovation 12

Innovation Early Adopters Energy Efficiency 12

Harvard Business Review

JUNE 15, 2015

Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. First, what worked with early adopters isn’t likely to work with later adopters. Insight Center.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Harvard Business Review

JULY 18, 2017

Many large companies yearn to rekindle the innovative magic of entrepreneurship, but very few actually succeed. The reasons have been well documented and include: Large, established companies answer to investors who value predictable, consistent financial results, and so are intolerant of the risks inherent in bold innovation.

Innovation 8

Innovation Early Adopters Marketing Retail 8

Harvard Business Review

APRIL 25, 2011

In 1994, the dominant global provider of mobile handsets was Motorola: its shares were trading at an all-time high and it was seen as an outstanding innovator and even described by a senior consultant at A. Part of Apple's brand appeal has always been that it was a plucky challenger, first against IBM, then against Microsoft.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

JULY 27, 2017

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8