Coaching Tip

JULY 9, 2013

Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. The new retail-oriented CEO decided to close down their website, fire their internal website experts and contract out information technology by having their books sold through Amazon.com.

Chief Executive Officer 97

Chief Executive Officer eBook Leadership Leadership Styles 97

Strategy Driven

AUGUST 27, 2015

Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.) Dale Neef is a technology advisor, and author of Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation (FT Press). FREE StrategyDriven Trial Membership.

CIO 50

CIO Technology CRM Competitive Advantage 50

Strategy Driven

NOVEMBER 24, 2010

Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.” To learn more about SAS, its products and services, visit www.sas.com. In today’s world, analytics is a product/service that must be sold.

Magazine 53

Magazine Chief Operating Officer Newsletter Objective 53

Harvard Business Review

JUNE 26, 2013

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise.

Supply Chain 8

Supply Chain Competitive Advantage Information Technology How To 8

Harvard Business Review

AUGUST 22, 2012

Customer intelligence is at an organizational inflection point. This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. The ability to speak "IT."

Company 13

Company Business Intelligence CRM Marketing 13

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 9

Strategy Scenario Planning Scientific Management Supply Chain 9

Harvard Business Review

AUGUST 21, 2013

Information Technology Changes the Way You Compete" was a trailblazing HBR article by Warren McFarlan back in the early 1980s. It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines.

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8