Love Them and Lead Them
The Practical Leader
JUNE 23, 2021
In his book, Lovemarks: The Future Beyond Brands , Kevin Roberts, CEO of the global advertising agency, Saatchi & Saatchi, explains that fads attract, but without love, it’s a passing infatuation. Airline revenues collapsed while fixed costs stayed high. ” Managers pay a big price for failing to engage hearts.
Let's personalize your content