In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 6, 2013

I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. The new economy has accelerated the need for change in the branding process. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

DECEMBER 7, 2014

Risk-averse CEOs find comfort in the ‘ doing more of the same’ strategic mode. A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

SEPTEMBER 3, 2012

This is a short-term aggravation, and though it may thrash earnings for the quarter or the year, it is not a restructuring of the marketplace. Sure, it isn’t business as usual, and yes, every CEO has to make some moves to shore up sales and profits. CEO’s justify across-the-board cuts because they think it is fair.

Short-term 232

Short-term Long-term Advertising Hammer 232

Marshall Goldsmith

DECEMBER 16, 2013

Restructuring has led to fewer layers of management, also to fewer opportunities for promotion. The CEO of a leading telecommunications company recently embarked on an innovative approach. The CEO personally calls, thanks them for their contributions, and asks for their input on what the corporation can do to increase effectiveness.

Bureaucracy 151

Bureaucracy Intellectual Capital Kotter Telecommunications 151

In the CEO Afterlife

FEBRUARY 5, 2011

In the CEO Afterlife. Leadership. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Indeed, a case can be made where specific restructuring is necessary to bring companies to the new economic reality. Human Resources. Leadership. Main menu Home.

Magazine 100

Magazine Brand Article Marketing 100

Women on Business

JANUARY 23, 2011

Now DC workers are seeing a change in leadership across different agencies which may mean a new boss along with new systems and priorities. Washingtonians are not the only ones in transition; companies are reorganizing, restructuring, and adjusting their plans for 2009. Leadership and Change It was a planned change.

Press Release 100

Press Release Motivation Discount PR 100