CFO Influence Marketing Quality 
Terry Starbucker
DECEMBER 2, 2010
Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full Ideas Plus Influence by Starbucker on December 2, 2010 (This is Part 1 in a two-part blog series which I’ve worked on with a colleague, Denise Lee Yohn. and public opinion.”
Marshall Goldsmith
AUGUST 15, 2011
Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.
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N2Growth Blog
AUGUST 22, 2010
While optimism is generally a great quality for a CEO to possess, there is a point at which unbridled optimism can disconnect a person from reality. If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat.
The Empowered Buisness
JULY 14, 2015
For example, A successful CFO is likely to have such MAPs (Motivation and Attitudinal patterns) as — strong motivation toward procedures over options; a preference for solving problems over focus on goals; and a high past time orientation that drives focus on traditions, past experience and benchmarks. Future Orientation.
Strategy Driven
NOVEMBER 18, 2013
They’ve refined the buying process so far that they have precluded the words ‘quality’ and ‘value’ from the buying process AND they have taken the words productivity, ease of use, and morale out of the delivery process. Make an appointment with the CFO. They have to take the lowest bid.”. They just buy.
Harvard Business Review
FEBRUARY 10, 2016
It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.
Harvard Business Review
NOVEMBER 30, 2018
Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography.
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