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How to Be Generous in Business

Nathan Magnuson

It can seem like a conflict of interest. Obviously marketing campaigns and revenue targets matter. They’ve demonstrated that commitment by sponsoring one of my favorite annual leadership conferences Leadercast , which helps keep the event accessible and affordable for more people. Make Money.

How To 151
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Departed Client Analysis: Opening Formal Channels of Feedback to Improve Customer Retention

Strategy Driven

The source of much of this faulty information is client service personnel, who ultimately are not in an objective position to gather and share unbiased feedback, due to factors such as personal client relationships and potential conflicts of interest. About the Author.

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Bonuses Should Be Tied to Customer Value, Not Sales Targets

Harvard Business Review

But I have also heard doctor complaints that our incentive systems are not focused on the interest of the patient. Department of Justice over past sales and marketing practices to reach that conclusion. So, we realized that “how” we do our job is just as important as what we do. Critics may say it took a settlement with the U.S.

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How Risk Reduction Is (and Isn't) Rocket Science

Harvard Business Review

The secret isn't rocket science — it's a full-time commitment to the art and science of project management. One innovative portfolio-management technique the mission employed was a novel free-market resource-allocation concept drawn from the field of economics. Leveraging Executive Sponsors.

Project 16
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How Risk Reduction Is (and Isn't) Rocket Science

Harvard Business Review

The secret isn't rocket science — it's a full-time commitment to the art and science of project management. One innovative portfolio-management technique the mission employed was a novel free-market resource-allocation concept drawn from the field of economics. Leveraging Executive Sponsors.

Project 13
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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

OKCupid seeks to position itself in the dating site market as the place where anyone can find a partner, so this moral stance and customer interruption also served to enhance their brand with the rapidly growing population of people who support gay relationships. Rinse and repeat, over and over.

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How Pharma Can Fix Its Reputation and Its Business at the Same Time

Harvard Business Review

By that I mean that pharma companies should develop innovative treatments for pervasive unmet medical needs; avoid corruption, collusion, and other unethical marketing practices; and make sure that their products reach as many patients around the world as possible. For instance, 60 institutional investors, collectively managing more than $5.5