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How Do I Start A Small Business?

Strategy Driven

You can consider opening a franchise for any established company where you will only require to find a proper location and arrange funds for your operations. What kind of needs will you satisfy? Will it be a personal need or a market need? It is important to have these answers before starting a small business.

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The Big Picture of Business – Tribute to a Great Mentor. Remembering Cactus Pryor.

Strategy Driven

One remote on which I joined Cactus was for the fourth KFC franchise in the United States. EVALUATE how StrategyDriven gives you a competitive advantage. Today, when I use nouns as verbs and place business terms out of context to make people think creatively, I’m thinking back to Cactus Pryor.

Pryor 50
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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I recently stopped for lunch at a franchise restaurant. I went to their website, where franchise chains allege they want customer comments. The franchise owner later called. We’re a franchise,” he admitted. Franchisers should not sell sure-fire promotions to build sales as part of the worth of the franchise.

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Why Customers Leave

Skip Prichard

Blame it on stiff competition. From this mindset has come the “franchise approach.” So, the bigger issue is where do we find competitive advantage? With so much out of their control, leaders are seeking ways to control what they can. The world is indeed flat, options are a click away and prices are fairly comparable.

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What Social Entrepreneurs Can Teach Your Company's Future Leaders

Harvard Business Review

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. Take Allianz, a German financial services company.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Thanks to Coke’s global reach, brand power, bottling network, and single-minded focus, I’m betting on Coca-Cola sustaining this competitive advantage. They’ve never franchised. That said, $47 billion in sales isn’t too shabby for a company that sells only soft drinks. never wanted to expand to 50 states. and going public?

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5 Things Digital CMOs Do Better

Harvard Business Review

National Football League franchise Atlanta Falcons’ CMO Jim Smith asks fans to “Rise Up”—and they do. Learning by doing in recognition of the fact that sustainable competitive advantage is a quaint vestige of another time. IT management Leadership Marketing' of marketing spend. What do they use this for?