Skip Prichard

JULY 22, 2019

Innovation Capital. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. That’s why I enjoyed talking with Jeff Dyer who, along with Nathan Furr and Curtis Lefrandt, wrote a new book, Innovation Capital: How to Compete and Win Like the World’s Innovative Leaders. Satya Nadella.

Innovation 81

Innovation Social Capital Reputation How To 81

Harvard Business Review

JANUARY 13, 2012

And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. Technology marketing needs to be shameless.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

JULY 11, 2013

Any promising new initiative — a stand-alone business venture or an innovation in an established organization — hits roadblocks and unexpected obstacles. Recently I''ve advised entrepreneurs and innovators about a different, seemingly better, dilemma: pop-up opportunities that look like short cuts to success.

Innovation 8

Innovation Porter Merchandising Entrepreneur 8

Harvard Business Review

MARCH 21, 2016

I don’t mean a few quarters of sluggish growth or a one-time product flop, but a radical shift in its market, a major technology disruption, or a disastrous strategic bet that threatened the company’s very existence. It was a great idea for a conference, yet it amounted to a hill of beans.

Company 8

Company Long-term Conference Restructuring 8

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JANUARY 26, 2015

But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. Even Best Buy, the originator of the innovative “Results Only Work Environment” program, later rescinded it.)

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

MAY 13, 2013

The Apple TV will whisk us to work, to school, to conferences, to the city, to Second Life, to our memory palace and virtual library, to shared worlds like Eve and Halo. Let''s say the Apple innovation merely takes $50 billion out of the industry. What is called for is someone with deep pockets and marketing savvy.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8