Skip Prichard

JULY 22, 2019

Innovation Capital. Whether you have invented an amazing new technology or product, you could still fail. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. He offers a unique perspective on innovation and winning in the marketplace. The Components of Innovation Capital.

Innovation 81

Innovation Social Capital Reputation How To 81

Harvard Business Review

MARCH 21, 2016

I don’t mean a few quarters of sluggish growth or a one-time product flop, but a radical shift in its market, a major technology disruption, or a disastrous strategic bet that threatened the company’s very existence. It was a great idea for a conference, yet it amounted to a hill of beans.

Company 8

Company Long-term Conference Restructuring 8

Harvard Business Review

JANUARY 13, 2012

Sure, it's an industry show, and the press here understands technology, but how do you think they will communicate about your product if all you give them is tech specs? For example, you don't make a video-distribution technology. Technology marketing needs to be shameless. Be bold, be shameless. You don't make speakers.

Marketing 15

Marketing Press Release Wireless Industry 15

Women on Business

JANUARY 24, 2011

Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. If you can facilitate to help your prospect’s businesses, they will reciprocate. Start small and build up.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MAY 13, 2013

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. The Apple TV will whisk us to work, to school, to conferences, to the city, to Second Life, to our memory palace and virtual library, to shared worlds like Eve and Halo. Will this new tech happen?

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

AUGUST 4, 2014

The web did not invent community-driven brands – just think of Harley Davidson — but technology has surely made the strategy more popular. Its founder, Saul Kaplan , is a self-professed innovation junkie. It is now a cult favorite in the innovation world. BIF’s annual conference serves as its focal point.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

JANUARY 28, 2011

And follow Justin Fox's coverage of the conference.). I am listening to him share his comprehensive findings — soon to be released — on the power of values-based, self-governing corporate cultures as a driver of sustainable growth, innovation, and resiliency. Michael recently co-authored Wild West 2.0

Mezzanine 13

Mezzanine Wilde CEO Banking 13