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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Strategy is a plan of action designed to achieve a defined goal. So are goals. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Ever heard this?

Strategy 131
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Social Media Demystified

N2Growth Blog

Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice. What are you so busy doing that you don’t have time to build better relationships with precisely those individuals and groups who can help you achieve your goals and objectives?

Media 382
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CMI Hong Kong: updates from the board

Chartered Management Institute

Derek is director and senior advisor at Pathleader Education Consultants, a registered private K-12 institution in Hong Kong. Catch up on the webinar: Sarah Tam, the Centre’s managing commitment member and PR & media chair, shared insights from UNESCO’s ‘Future of Education’ report, as well as the Peace Centre’s survey.

Webinar 98
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The Dreaded Performance Review | You're Not the Boss of Me

You're Not the Boss of Me

To achieve its goals and remain competitive, the organization must maximize on the capability and knowledge of its people. And, while on this topic, the leader must also: Be Clear about Performance Goals and Expected Accomplishments Ken Blanchard has some ideas about maximizing individual performance. Something completely new.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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It's Not a Job Search, It's a Permanent Campaign

Harvard Business Review

Most people — even former political operatives, like me — can agree this is bad for democracy. But candidates have accepted it as the new normal and, with savvy teams PR experts on call, they're making do. If you have a professional goal, they can help by talking you up, searching for leads and more.

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Entrepreneur Journeys – A conversation with Sramana Mitra | Rajesh.

Rajesh Setty

Quick bio of Sramana Mitra Sramana Mitra has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. That helped create more engaging, meaningful conversations – well beyond the bragging that comes in traditional PR. It is a collection of in-depth interviews with movers and shakers in the technology world.