Strategy Driven

MARCH 19, 2020

This can in turn help you to monitor market trends and conduct detailed competitor analysis. Profile Target Markets. The better you understand your target market , the better you will be able to market to them with relevant content and messaging on the right platforms. Decide on Your Marketing Avenues.

Marketing 66

Marketing ROI Audience How To 66

HR Digest

JANUARY 18, 2023

When crafting your newsletter, it’s crucial to strike the perfect balance between engagement and informative content that’s both useful and relevant to your team. According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent.

Newsletter 64

Newsletter Team How To Creativity 64

Strategy Driven

NOVEMBER 27, 2011

In fact, companies that choose the right solution, with the right capabilities, will realize low TCO and rapid ROI, while empowering their mobile users with the ability to access and interact with timely, complete corporate information from any smartphone or tablet. This content is intended for personal and non-commercial use only.

Business Intelligence 50

Business Intelligence TCO Resources White Paper 50

Strategy Driven

MARCH 2, 2016

Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. Maximizing Marketing Budget ROI. This content is intended for personal and non-commercial use only. This is all done with predictive analytics.

CRM 50

CRM System ROI Audience 50

Harvard Business Review

NOVEMBER 12, 2015

Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association). But that doesn’t mean the same old email marketing will work on Millennials.

Direct Marketing 8

Direct Marketing ROI Brand Marketing 8

Harvard Business Review

APRIL 1, 2013

Now that every business has a web presence that allows it to publish daily, it's easy to post creative content for April 1 only to take it down by April 2. If you're looking for any more argument that there's a positive ROI on April foolery, think of this. Sadly, the idea died in committee here.

Brand 8

Brand Power ROI Committee 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience.

Brand 8

Brand Storytelling Trout Retail 8